Elevating Products through Strategic Design

I'm Allison Hughes.
A product/UX designer with 10+ years of strategy, research, and creative experience.

Design strategy & vision

End-to-end project ownership

User-centered design

Cross-functional collaboration

Stakeholder management

Data-driven problem solving

User research & testing

Team process & culture development

Design mentorship & leadership

Udacity
Learner retention strategy for B2B users
Humble Bundle
Redesigning the bundles e-commerce flow
Le Tote
Onboarding UX redesign for iOS and web

Skills

Design Strategy & Vision

Align creative efforts with business goals and provide a clear, inspiring direction for design initiatives.

Web & Mobile App Design

Enhance user experiences, accessibility, and brand perception to improve business success metrics.

Design Systems

Establish consistent and efficient guidelines for design, ensuring unified brand experiences and faster implementation.

Design & Team Process

Ensure efficient collaboration and foster innovation to provide consistent quality and product success.

Philosophy & Process

Problems before Solutions

Always know what problem you’re trying to solve before suggesting solutions.

Collaborate Early & Often

Bring the team and stakeholders along the design journey to create alignment and excitement.

Advocate for the User

Be the representative voice of the customer, while keeping in mind business needs.

Align on Data

Always make sure problems and solutions are defined via qualitative & quantitative data.

Research & Test

Hear directly from the users to understand the reasons behind problems and if solutions work.

Measure & Iterate

Understand the metrics and goals for every project; measure outcomes and always iterate based on data.

Send a message to get in touch.

Or reach out to me on LinkedIn.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.